Case Study – Property Developer in Cyprus
SAMPLE REPORT ONLY 
Not intended to represent final deliverables,
which include analysis, verification formatting & tone.
Sample report only
For illustrative purposes only, do not contain current data. Not intended to represent final deliverables, which include analysis, verification formatting & tone.
Overview
Obsolete.com was engaged by a leading property developer in Cyprus to provide enhanced market analysis and competitive intelligence to support their expansion into the Northern Cyprus real estate market.
The Challenge
Our client was seeking to launch a new boutique residential development in Northern Cyprus, but lacked sufficient on-the-ground insight into the competitive landscape. With a crowded field of developers and limited local knowledge, they required targeted market intelligence to validate the feasibility of the project and optimize their go-to-market strategy.
The Approach
Leveraging AI tools, we rapidly compiled an in-depth competitive analysis of comparable developments in the region. Our consultants augmented this data with their extensive experience in the Cyprus property sector to deliver actionable strategic recommendations to the client.
We provided:
- Competitor pricing analysis – Detailed study benchmarking rates per sqm for comparable projects to identify opportunities for premium positioning
- Local area demand assessment – Custom research into demographics, infrastructure growth, and buyer personas to size the addressable market
- Bespoke financial modeling – Profitability forecasts based on projected sales velocities and construction timelines to right-size the development
The Outcome:
Armed with data-driven insights, the client gained the confidence to proceed with their new development and formulate a targeted go-to-market strategy. Our analysis enabled them to:
- Validate the market viability of the project location based on demand indicators
- Optimize the unit mix and density to align with buyer preferences
- Establish competitive pricing relative to comparable developments
- Create an informed sales timeline matched to forecasted buyer demand
- Model anticipated profit margins across varying sales scenarios
By embracing AI-enabled market intelligence, the client mitigated the risks of entering a new region and formulated a de-risked strategy for their boutique development.
The Key Benefits:
- De-risked market entry: Validated Northern Cyprus as an attractive real estate investment market
- Enhanced competitive edge: Delivered data-driven insights into regional demand and competitive dynamics
- Confidence in product-market fit: Aligned unit mix and pricing with target buyer preferences
- Higher profitability: Sales and revenue modeling drove projected 36% margin on sales
- Faster time-to-market: Actionable recommendations accelerated go-to-market planning