Privacy Policy for

Effective Date: 4th May 2024

This Privacy Policy describes how  (“we,” “our,” or “us”), collects, uses, and handles your personal information when you use our website and services.

Information We Collect

We collect information directly from individuals, from third parties, and automatically through the website. This may include, but is not limited to:

  • Contact information, such as name and email address, when you sign up for our services or newsletter.
  • Usage details and preferences when you interact with our website.

How We Use Your Information

We use the information we collect to:

  • Provide, operate, maintain, and improve our services.
  • Communicate with you, including responding to your enquiries, comments, and requests for information.
  • Send you technical notices, updates, security alerts, and support-related messages.
  • Comply with the law and protect the rights, property, or safety of, our users, or others.

Data Processing

As an AI consultancy, we make use of a variety of tools to augment our capabilities. You should too. We only use tools with strong data protection policies and, when it comers to AI, we never share your data with organisations that might use that data to train their models.

Here are some of our tools and their privacy policies.


We use the OpenAI APIs to provide some of our services. They do not train their models using that data. You can find their privacy policy here.


We use HubSpot as our CRM system. We only use it so that we can manage prospects and service delivery. They do not share your data. You can find their privacy policy here.


We use beehiiv to run our newsletter. They do not share your data. You can find their privacy policy here.

Sharing and Disclosure

We do not share or sell your personal information to third parties for their marketing purposes. We may disclose your information to third parties in the following circumstances:

  • To comply with legal obligations or respond to legal requests.
  • To enforce our policies or contracts.
  • To protect the security or integrity of our services.
  • To protect against harm or legal liability.

Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

Your Rights

You have the right to:

  • Access the information we hold about you.
  • Request that we update, correct, or delete your information.
  • Object to, or limit or restrict, use of your information (where applicable).
  • Request a copy of your personal information in a structured, electronic format.

To exercise these rights, please contact us at [email protected]


We take reasonable measures to help protect information about you from loss, theft, misuse, unauthorised access, disclosure, alteration, and destruction.

Changes to This Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification).

Contact Us

If you have any questions about this Privacy Policy, please contact us at : [email protected]