Generative Fill 84

About Us

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / /  Our mission

Today, we stand at the dawn of another paradigm shift – the rise of AI and machine learning. With open eyes, we see both the incredible opportunities these technologies present and the potential risks if misused.

However, we know real change requires balance. Our approach isn’t just about implementing AI – it’s about doing it thoughtfully and ethically. We help clients predict and mitigate risks from the start, so they can avoid worst-case scenarios.

 

Human First  / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

  • Our extended team brings decades of experience guiding businesses through times of rapid technological change. We’ve learned hard lessons about moving fast without considering consequences.
  • That’s why our approach is grounded in curiosity, passion and research. We stay on top of where AI is heading while questioning hype and assumptions.
    • Most importantly, our philosophy is about augmentation, not replacement. We build AI that enhances human skills and abilities rather than rendering them obsolete.
    • The future may be unpredictable, but our commitment to ethical, human-centric AI remains constant. Let’s work together to ensure the coming years are defined by progress, not peril.

    / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /  Augmented Humans

    Jon Bains

    Jon Bains

    The Obsessive Founder & Human Wrangler

    Jon Bains has been recognised as a digital leader for decades and more recently as a pioneer in the practical use of AI for business. Jon has over 25 years of experience in delivering successful and award-winning digital experiences, and is a founding partner of What & Why, a consultancy that uses Generative AI tools to help clients develop and execute their communications & brand strategy. Over the years he has worked with clients such as Levi’s, Nintendo, Five, Which?, CIPD, AXA Wealth, TES and Amnesty International.

    The Principled  / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Andrew Gerrard

    Andrew Gerrard

    The Capital-ist

    Andrew Gerrard is a business strategist and recognized business development leader with extensive experience in technology, capital markets and digital media

    Meena Sangar

    Meena Sangar

    The Change Agent

    Experienced HR professional focused on talent acquisition, development, and alignment with business goals.

    Jake Shaw

    Jake Shaw

    The Inspirational Cynic

    Building brighter futures for entrepreneurs and startups whilst talking very loudly. He fancies himself one of the 12 ronnies

    Daryl Bannon

    Daryl Bannon

    The Bean Counter

    Experienced finance leader advising companies on transformation, efficiency, and sustainability with an energetic and thoughtful approach.

    Simon Collins

    Simon Collins

    The Deal Hunter

    Skilled at business development, partnerships, innovation & strategic leadership

     

    / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /  The Experienced

    Lindsay Butcher

    Lindsay Butcher

    The Creator

    Lindsay Butcher, creative strategist and director, co-founder of What&Why and Reaxion Limited.

    Sam Collett

    Sam Collett

    The Knowledge

    Original Obsolete. Digital expert with 20+ years of experience. Co-founded Practically.io agency.

    Scott Lawson

    Scott Lawson

    The Eloquent One

    A master at harnessing the power of AI to blend data analysis, storytelling, and creativity. His unique approach aims to bridge divisions among people, fostering understanding and unity through technology.

    Django Beatty

    Django Beatty

    The Engine

    Digital transformation expert with 20+ years of enterprise experience.

    Phil Dearson

    Phil Dearson

    The Fully Stacked One

    Digital strategist Phil Dearson has over 20 years experience working with major brands on digital transformation, emerging tech, and data strategy.

    Dan Jordan Bambach

    Dan Jordan Bambach

    The Put-it-there guy

    UX and product design expert with 15+ years of digital experience across sectors.

    James Stevens

    James Stevens

    The Tall Guy

    Co-Founder of Obsolete in 1995 and founder of seminal arts cybercafe Backspace. He is tall.

    Ketan Raval

    Ketan Raval

    The Montage

    Founder Amoveo. Making beautiful things move beautifully.

    Jon Luini

    Jon Luini

    The Sound & Fury

    Co-Founder of IUMA in 1993, Godfather of Obsolete.com. Founder of Chime Interactive.

    Hallidonto

    Hallidonto

    The Future

    Accomplished Purveyor of the post human condition. Future of work and humans. Proudly Scottish mentalist.

    Caroline Teunisson

    Caroline Teunisson

    The Whip

    Marketing and comms pro focused on cybersecurity awareness.

    Chris Houghton

    Chris Houghton

    The Perky

    Digital strategist and creative producer skilled in content strategy, UX design, and publishing across business and arts sectors.

    The Advised  / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Laura Jordan Bambach

    Laura Jordan Bambach

    The Talent

    Award-winning creative director and past President of D&AD. Founded initiatives to empower women in business

    Troy Norcross

    Troy Norcross

    The Fixer

    Founder of SER Team, Blockchain Rookie, Business Architect and advisor

    Eva Pascoe

    Eva Pascoe

    The Legend

    Founder Cyberia & Cybersalon. Retail tech pioneer focused on the future of shopping and humanity.

    Iain Bennett

    Iain Bennett

    The Cultured

    Seasoned creative industries consultant helping organizations leverage the power of culture, creativity, and digital for growth.

    Brian Fitzpatrick

    Brian Fitzpatrick

    The Vested

    Serial entrepreneur, investor and advisor supporting innovative tech ventures across digital media, advertising and services.

    Trusted Partners  / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    Smokesignal  Drum  Quill  Semaphore  Pidgeon 2  Telegraph  Fax  Phonebox2  Megaphone

     

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